Social Media Content Creation and Dissemination Work Flow

As social media tools evolve and I become more experienced in what works and doesn’t, the proliferation of social networks has created a need to seriously think through my use of the tools and how they fit into my content creation and dissemination process.

Steve Rubel has recently shared his content creation and dissemination process in this post.

I started using Posterous after Steve explained how it created a hybrid between real-time Tweets and slower cycle analytical blog posts. Adding Posterous to my toolset immediately got me into trouble with multiple posts from duplicate services feeding FB, Twitter, etc. so I had to layout the information flow and decide which service should feed which network just as Steve shows in the graphic above.

All this suggests we are reaching the point in the evolution of the tools and the experience of the users that would enable the creation of a platform to manage content creation and dissemination and make the process much simpler.

Posted via email from Richard Treadway's Live Stream

On-line Media Report From Nielson - Video Exceeds eMail

From Nielson’s Global On-line Media Report. The Audience for video has increased 339% since 2003 and exceeds the email audience beginning in November 2007.

Social Networking is increasing steadily and now exceeds web-based e-mail usage. Social media is changing the way brands are marketed.

“the world’s leading marketers are realizing that at the heart of the social media movement lies a method to transform the manner in which brands communicate with their consumers.”

Highlights of the report regarding the two fastest growing subcategories -- online video and social networks – include:

• The number of American users frequenting online video destinations has climbed 339 percent since 2003.
• Time spent on video sites has shot up almost 2,000 percent over the same period.
• In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent.
• There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
• In the last year alone, time spent on social networking sites has surged 73 percent.
• In February, social network usage exceeded Web-based e-mail usage for the first time.

Posted via email from Richard Treadway's Live Stream

Posterous - The Hybrid Platform?

I recently found Posterous while reading Steve Rubel’s Micro Persuasion. In that post he explains how Posterous is changing how he thinks about blogging. Posterous provides a hybrid between the immediacy of Twitter and the longer cycle required to create a well thought out post.

You can easily link it to your other social media networks like Twitter, Flickr, Youtube and Facebook and also have it post to your blog. All this is accomplished through email. You can control which posts are published to which networks by where you send the email.

I’m always looking for ways to be more efficient and if I can send a single email that updates my blog, puts my pictures in Flickr, posts to Twitter and Facebook and is this easy to use then that’s a good thing.

Posterous may well become my hybrid platform.

Richard Treadway

Posted via email from Richard Treadway's Live Stream

Goodbye Laptop, Hello iPhone

Dinning alfresco in Tuscany
Taken with my iPhone

We just got back from 2 weeks vacation in Italy. Being a high tech marketing consultant I've always had my laptop on trips, so this trip to Italy was no exception. I lugged the thing through airports and train stations and I didn't use it once. So finally it's abundantly clear to me that all I need is my iPhone. It fits in my pocket and it does everything.

I used it to read about historical monuments, convert currency, check the weather, locate services, get directions, take and show pictures, play music, tweet, text, read and send e-mail, check news and markets, follow the Giro, translate English to Italian, oh and also make phone calls. It's really is true that whatever life throws at you "there's an app for that."

The one thing that's a painfully missing function is "cut & paste" and now finally the new release of the iPhone will have it.

Goodbye Laptop, Hello iPhone.

Jeremiah Owyang on Social Media Strategies

Jeremiah Owyang

Yesterday I attended Jeremiah Owyang's web seminar "Social Media Playtime Is Over: How Brands Must Focus In A Recession." Jeremiah has been covering social media and on-line communities for Forrester for the last year and he offers a unique perspective on the state of the art best practices. In his position as a researcher he gets a first hand view of both corporate practices and vendor product strategies.

Here are some important insights from the seminar.

• The opportunity to use social media despite the recession is NOW. While the media maybe over hyping services like Twitter (Oprah and CNN vs Ashton Kutcher) with 3/4 of the US based on-line adults using social technologies this is a trend not a fad. We can expect adoption to increase during the recession as more people are between jobs and tapping into free social networking services to create and enhance personal brand.
  
• The companies surveyed are increasing their spending on social media programs but as a percentage of their overall marketing spend it remains small as most programs are not strategic.
• Most corporate use of social media is experimental with no clearly defined best practices and with many efforts underfunded and sporadic. Over 60% of the companies surveyed have budgets under $50,000 that are not dedicated but come from previously allocated marketing and advertising budgets.
  
• Jeremiah then offered 7 tactics that can fuel experimentation. These included:
  
  1. Socialize content - Make your existing connect available to be republished
     
  2. Word of mouth with Twitter - Establish Twitter accounts as communication channels
     
  3. Aggregate existing content - Provide a unified view on syndicated content relevant to your audience
     
  4. Crowdsource your support - Empower your users to provide answers and content for your community
     
  5. Sponsor bloggers - Give your customers a forum to talk about your brand and products
     
  6. Sponsor events - Not only provide venue and cover expense but actively participate
     
  7. Let go with APIs - Provide APIs into your service to allow others to build Internet properties using it in unique ways.
     

Bottom line is that we must treat social media as a long term strategy with the appropriate metrics and measurable returns and staff it with resources dedicated to its success that include a constant improvement feedback loop as best practices evolve.

Welcome To Corker Club

Welcome to Corker Club. CorkerClub is dedicated to helping Wineries effectively use social media to strengthen their brand and engage their members in meaningful conversation through an on-line community. CorkerClub advises wineries and wine regions in the formulation of their social media strategies and offers marketing services ranging from social media training to building and managing custom on-line communities.

Over the last year social networking has grown considerably and the availability of, and participation in, on-line communities is expected. CorkerClub specializes in the effective use of on-line communities and social media for wineries and their regional organizations. CorkerClub’s full range of marketing services helps wineries get the most out of their social media strategies.

In this blog I will be posting about social media trends and how they effect the wine industry.

You can also follow us on Twitter at http://twitter.com/CorkerClub