I was disappointed that I couldn't attend the most recent Wine Industry Technology Symposium in Napa last week. With all the emphasis on social media I'm sure I would have learned a lot.
One thing that came out loud and clear is that the new social media technologies are ideally suited to helping the wine industry build successful brands. A good social media strategy starts with good fundamentals. If you're not having a successful conversation with your customers using traditional channels then social media will make things worse not better.
Jane Firstenfeld & Jim Gordon of Wines and Vines give a detailed review of the sessions here
Pete Blackshaw gives a great summary of the key discussions below.
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